we are engineers

—real people with
an insatiable drive
for innovation.

[Energy Mavericks]

Headquartered in Israel, our industry-leading team of energy experts is constantly curious and eager to challenge the status quo of power paradigms.
With over 150 employees, including veterans of space and submarine programs and award-winning technology leaders, our team is as strong as the power we produce.
We believe in equity, social responsibility, sustainability, and most of all, our collective creativity to power the future.

150+

150+ Experts with an
insatiable drive for
innovation.
1M

Annualized
metric tons of
[CO₂] saved
20+

20+ Clients and
collaborators

Our Mission
Our Vision

[Clean-Tech Pioneers]

At our company, our mission is to revolutionize the energy industry by providing sustainable, efficient, and reliable hydrogen energy solutions.
We strive to challenge the traditional energy standards and create a more equitable and socially responsible world for future generations.
Our team, made up of experienced veterans of space and submarine programs, as well as award-winning technology leaders, is passionate about utilizing our collective creativity to produce cutting-edge hydrogen technology.
We are committed to building a brighter future for our planet, and we believe that hydrogen energy is the key to achieving a sustainable and clean energy future.

Sustainability,
start to
finish.

[Earth-Friendly Innovators]

Sustainability is at the core of our company’s values. At GenCell, we recognize the global need for reliable and accessible clean energy. Our award-winning fuel cell technologies are paving the way for climate resilience and healthier communities.

By harnessing the power of Earth’s most abundant elements, we have developed innovative energy solutions, such as GreenFSG, which efficiently fuels, stores, and generates cost-effective clean power. Our commitment to sustainability goes beyond reducing carbon emissions; it extends to preserving natural resources and promoting a greener future.

With GenCell, you can rely on our environmentally friendly approach to contribute to a more sustainable world. Our clean energy solutions are accessible anytime, anywhere, offering a reliable and sustainable power source for communities around the globe.

Rami Reshef

Co-founder, CEO

Rami has proven executive management track record and over 25 years of experience driving sales growth in the technology industry. Rami has focused on adopting early technologies and successfully transforming them into mature commercial products. He has founded a number of startups, with solutions for mobile, social networking and virtual reality.

Yossi Salomon

CFO

Yossi has 20 years of experience as CFO and VP Business Development at a variety of companies, including DealFlow Investments, a private equity firm and Telit, an Italian mobile phone provider. During his career as a CFO, he managed the acquisition of VisonTech by Broadcom as well as the Nasdaq IPO of Internet Gold, an Israeli ISP. Yossi is a CPA and has an Executive MBA from Bar Ilan University in Israel.

Gennadi Finkelshtain

Co-founder, CTO & VP R&D

Gennadi is an experienced scientific project manager who holds responsibility for the R&D and production activities across the company. Prior to joining GenCell, he served as General Manager and CTO of Medis Technologies (USA), the leading borohydride fuel cell company. Mr. Finkelshtain holds an M.Sc. from the Saint Petersburg State Technological University of Plant Polymers and has authored more than 40 patents on various topics related to fuel cell technologies.

Noa Segev Volkovitzky

Chief of Staff

Noa has served GenCell as Director of Business Operations since 2018 and was appointed Chief of Staff in 2023. Prior to her role at GenCell, she filled various business and project management positions at Amdocs, before which she was on the staff of EDS. Noa holds a B.Sc. degree in Economics and Accounting.

Lenore Sebag

General Counsel

Lenore joined GenCell as legal advisor in 2022 and was promoted to General Counsel in 2023. Prior to GenCell she served as General Counsel and Head of Legal for Moroccanoil and before that as Senior Legal Counsel for Ernst & Young Israel. Holding BA, MA and LLB degrees from Bar Ilan University, Lenore is an Attorney at Law licensed by the Israel Bar Association.

Hadar Himmelman

Chief Commercial Officer

With over 20 years’ experience managing global sales teams for startups and large corporations, Hadar joins after nine years at Orbotech/KLA, where he lead global sales for the PCB division, oversaw new product rollouts and managed customer service. Holding Electro-Mechanical Engineering and MBA degrees, Hadar enjoy road biking and as a former Navy captain he loves sailing.

Ariel Machtey

VP of Marketing

Ariel has over 15 years of international experience as a branding and marketing leader. With deep experience on the agency side (Publicis), managing brands and digital marketing of consumer goods (Strauss), creation of an innovative banking brand (Pepper), and a host of product marketing management roles (Wix), Ariel brings a unique and well-rounded skill set.

Haim Moshe

VP Customer Services

Haim brings to the table 20+ years of experience in quality and reliability management roles in the defense sector and at Hewlett-Packard and More Energy. Haim has leveraged his deep QA & reliability know-how to apply best practices across GenCell’s operational and business processes. As VP Customer Services, Haim now focuses on continuously improving GenCell’s end-to-end customer experience. Haim has earned degrees in both Electronics and Quality Engineering.

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Shmulik Perez

Chief Operations Officer

Shmulik brings over 25 years of leadership and management experience in global and multicultural corporate enterprises, among these Orbotech, SodaStream Intl, Intel and others. He draws from his wealth of experience managing large and complex operations involving Lean Manufacturing, sophisticated technologies, multifaceted production processes and international distribution and delivery models. He is a creative and visionary leader with proven results.

Gil shavit

Co-founder & CBDO

Gil is passionate about bringing fuel cell power solutions to new businesses and industries. With more than 25 years of experience in establishing innovative Israeli technology companies, he has led joint ventures with global firms such as Phillips and G4S Brazil. Gil has a B.Sc. in Computers and Electronics from the Ben Gurion University of the Negev.

Boaz Azar

VP Product Development

Boaz brings to GenCell over 20 years of rich experience in product development and management, leading multidisciplinary teams in large organizations and complex environments. Filling a series of managerial positions at OBJET/STRATASYS over the last 18 years, most recently as VP R&D responsible for NPIs – new products and materials development, introduction, and release for serial production, Boaz holds a B.Sc. in Electronic Engineering from the Holon Institute of Technology.