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GenCell CEO Rami Reshef feels that in a world that increasingly relies on immediacy and connectivity for social requirements and business opportunities, solving the off-grid power issue will be an important industry milestone. Reshef said fuel cells, originally pioneered by NASA for the Apollo program, can provide the 100 percent sustainable, reliable and cost-effective power needed to get rural areas online, improving lives and increasing telecom profits.
GenCell’s alkaline fuel cells use a non-platinum catalyst that is fueled by industrial-grade hydrogen and oxidized with ambient air, but, Reshef stresses, with technology that is 100 percent clean (no CO₂ emissions), is cost effective and only needs refueling and maintenance once a year. The company has a global perspective with headquarters in Israel and offices in New York City and Germany as well.
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