HADAR HIMMELMAN APPOINTED CHIEF COMMERCIAL OFFICER OF GENCELL ENERGY

GenCell Steps Up its Global Sales Operations with the Appointment of Himmelman, Charged with Expanding the Company’s National and Global Commercial Activities; Most Recently Himmelman Served as Global VP of KLA Corporation

Petah Tikva, Israel  – January 30, 2023  – GenCell Energy, (TASE: GNCL), the leading provider of hydrogen and ammonia to power fuel cell solutions, announces the appointment of Hadar Himmelman as the Company’s Chief Commercial Officer within the framework of an overall upgrade of its global sales operations.  In his new position, Himmelman will manage GenCell’s local and global sales as well as have broad responsibility for the Company’s global expansion.

Himmelman contributes deep experience in sales, marketing, and executive positions, having filled over the past nine years a series of key positions at KLA Corporation, and before that at Orbotech. In his most recent position, Himmelman served as Global VP at KLA, a role which put him in charge of the business unit responsible for all revenues, sales, and customer service for the PCB department.  Prior to that role, Himmelman served as the President of Orbotech Pacific, China and Hong Kong and as President of Orbotech Boston, in the capacity of which he managed the US and European business units.

Commented Rami Reshef, co-founder and CEO, GenCell: “We are pleased to have Hadar aboard with his broad and rich experience in managing large-scale international sales operations. I am certain that as the Company is poised to escalate our global commercial activities, we will derive great value from Hadar’s capabilities. At the same time, I would also like to take this opportunity to express my deep appreciation to Amit Ashkenazi, GenCell’s outgoing VP Global Sales, for his substantial endeavors and valuable contribution to the Company over the past five years.”

“I am very excited to join GenCell, a strong entrepreneurial firm in the renewable energy space delivering unique clean solutions to the green hydrogen market in the battle to reduce carbon emissions,” comments Hadar Himmelman, incoming Chief Commercial Officer at GenCell. “I believe that hydrogen will play a decisive role in the energy sector and in the transition to a zero-emission future, an area in which GenCell will continue to have an important position to fill.

Holding a B.Sc. in Mechanical Engineering and a Master’s Degree in Business Administration and having an especially diverse sales and business development background, Hadar brings with him more than 20 years of experience as an entrepreneur in startup ventures and in managing global sales teams at large enterprises.